Global Licensing Trend

Ms. Tani Wong / Managing Director, Greater China & Southeast Asia / Licensing International

28 AUGUST 2025 at House Cinema Fl.5 (Samyan Mitrtown)
11.45 – 12.45
House 3

Overview examines global licensing trends through two key case studies: B.Duck’s strategic approach to adapting its brand in response to shifting consumer behaviors, and Winsing Animation’s evolution from producing educational content to developing successful commercial IP. Additionally, this session also explores how Thai IPs can expand and grow into global brands.

Bangkok International Digital Content (BIDC) Festival is the largest digital content industry convention in Thailand. The First BIDC was held in 2014 with International and Thai professionals in the field of digital games, animations, character design, CG, VFX, e-learning and emerging technologies coming together to create new businesses and partnerships.

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